Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster

  • Yishu Liu
Keywords: Industrial Cluster, Brand Competitiveness, Promotion Mechanism, Long-Term Mechanism


Agricultural industrial cluster is the foundation for the formation of regional brand of agricultural products, and
is also an effective way to increase the regional brand value of agricultural products and enhance brand
competitiveness. Based on the agricultural industry cluster, the regional brand construction of agricultural
products is carried out, emphasizing the coordinated production service of agricultural products from raw
material base production to product sales in a specific administrative region, and even the related agricultural
technology research and development institutions are all connected into a network locally, and first-class
agricultural products brands in the region are established. The brand grows up in the development of the
regional production base. Therefore, the purpose of this article is to explore the research on the promotion of
green brand competitiveness of agricultural products based on the theory of agricultural industry cluster, analyze
the internal connection between agricultural product agglomeration effect and brand competitiveness, and
explore the advantages and disadvantages of using this strategy. This article will use the research method of
specific analysis of specific problems to make data comparison and draw a conclusion. Through theoretical
innovation and exploration, we can find a rapid development mode to promote the brand of green agricultural
products. The results show that the use of questionnaire to explore the differences between the planting
characteristics of green agricultural products in industrial clusters can account for 35% in building brand
competitiveness, promote the rapid development of brand, and enhance the technological innovation capacity by
19%. Therefore, combined with the characteristics of the current era, with the aid of the national agricultural aid
policy, fully absorb the transformation and actively innovate to improve the level of agricultural cultivation.
Analysis of different application difficulties and exploration of development prospects, so as to develop the
competitive vitality of agricultural products, achieve high yield and green crops, and use these theories as a
guide for innovation and integration, to provide valuable experience for the wide application of agricultural
industrial clusters, and to achieve sustainable development of regional economic structure and ecological