Need for Cognitive Closure, Information Acquisition and Farmers’ Adoption Behavior of Rice Green Prevention and Control Technology

  • Qiong Wu
Keywords: Need for Cognitive Closure, Information Acquisition, Rice grower, Adoption Behavior of Rice Green Prevention and Control Technology

Abstract

In this paper, we use OLS regression method approach to analyze the influence mechanism of NFCC on rice
green prevention and control technology adoption behavior, and further verify the mediation effect of
information acquisition. The results show that NFCC has a direct effect on the adoption of green prevention and
control technology by rice growers, and information acquisition has a mediating effect. the first stage of
cognitive closure has a more significant effect on rice growers’ green prevention and control technology
adoption behavior; information acquisition ability has a significant positive impact to rice growers’ adoption of
green prevention and control technology, and information acquisition has an incomplete mediating effect on the
impact of cognitive closure on the adoption of rice green prevention and control technologies. This paper further
studies and verifies the action path of two dimensions of the NFCC on rice growers’ adoption behavior of green
prevention and control technology. It has certain theoretical significance for expanding the study perspective of
rice growers’ green prevention and control technology behavior and further enriching the research on farmers'
cognition.

Published
2020-02-01