Integrated Development of New Countryside Construction and Rural Ecotourism

  • Jingjing Wang
Keywords: Rural Ecotourism, Eco-friendly Tourism, New Rural Construction, Integrated Development

Abstract

Rural ecotourism is of great significance to the construction of a new countryside in China, including the
promotion of social progress in rural areas, the adjustment of the agricultural industrial structure, and the
increase of farmers' income, which have huge development space. The prerequisite for the development of rural
ecotourism is to rely on the current large-scale construction of new rural areas, avoid investment waste, destroy
the agricultural ecological environment and lead to barren farmland, and farmers ’investment failures.
Development ideas, improve social economic and ecological benefits, and have an effective role in promoting
the steady progress of new rural construction. First, this article starts with the basic concepts of rural ecotourism
and new rural construction, and compares and analyzes the development, background, and main characteristics
of rural ecotourism at home and abroad, and evaluates the development of rural ecotourism in China. Secondly,
the relationship between rural ecotourism and the construction of a new countryside is analyzed. The
significance of developing rural ecotourism to the construction of a new socialist countryside in China is
discussed from all angles and levels. This article takes Shahe City, Hebei Province as an example to develop
rural ecotourism in the construction of a new countryside, and analyzes its tourism development status. Based
on its development orientation and basic conditions, it summarizes the main measures for the development of
rural ecotourism in Shahe City, Hebei Province and promote the effectiveness of new rural construction. Data
show that Shahe's income from tourism increased by 31.5% year-on-year, and income from receiving foreign
tourists rose by 8.9%. Finally, some suggestions are made for the development of rural ecotourism and new
countryside construction in China. It is pointed out that the development of rural ecotourism needs to adhere to
government leadership, pay attention to brand building, launch excellent rural ecotourism demonstration bases,
implement differentiated competition, and strengthen the overall level of services.

Published
2020-02-01