On the Basis of New Media Marketing Platform, the Information Needs of Grain Planting Farmers are Reflected

  • Lu Zheng
Keywords: New Media Marketing Platform, Food Cultivation, Farmers' Information Needs, Strategic Marketing, Farmers in Agricultural Machinery

Abstract

Agricultural machinery industry is an industry that provides production and processing equipment for planting
industry, forestry, animal husbandry, rural sideline industry and fishery. The purpose of this paper is to study the
embodiment of information needs of grain planting farmers' agricultural machinery based on the new media
marketing platform, which plays a key role in accelerating the pace of agricultural industrialization and
agricultural infrastructure construction in China. By means of random sampling, this paper selects five cities of
yanji, jilin, changchun, siping and tonghua for sampling, randomly selects villages, and conducts a questionnaire
survey on the villagers. Experimental data show that the number of people who choose to use machinery is
large, among which 96.68% of farmers choose to use agricultural machinery for agricultural production. The
new media marketing platform has more advantages in terms of satisfaction, purchase speed, and price
preference. The experimental study shows that the information needs of grain farmers' agricultural machinery
based on the new media marketing platform directly provide equipment and production means for the
development of modern agriculture, and accelerate the pace of agricultural industrialization and agricultural
infrastructure construction in our region.

Published
2020-02-01